
Search Engines are typically the way new customers find you. High search engine ranking and an impressive website will help you win customers.
Target the wrong keywords and all your efforts will be in
vain. Choose
the right keywords, and you'll see your traffic skyrocket.
Therefore, think long and hard on what keywords
people are likely to use to find you.
Make lists of keywords and then combine them into two
or three word phrases.
For example, you rarely want to target a single keyword
since with the billions of words indexed on the Web now,
generally one word simply won't cut it.
People learn quickly that if they type in "real
estate" or "properties" that they get listings for real
estate from all over the world!
It would be nice if you popped up there on those
extremely broad keywords, however, a better use of your time
is to PAIR the generic keyword with something more specific.
You might get lucky and rank well on just real estate
since it's in your page too, but if not, at least you'll
rank well on "Boston real estate", which will be far less
difficult to achieve a top 10 or top 20 listing for.
These keywords will also bring you far more qualified
prospects.
Pay per click is the method of advertising on search engines and only pay went someone clicks on your ad.